One of the things I love about digital content is it’s malleability. There was a time not too long ago when we were forced to see content from the perspective provided us by the content creator, but things are rapidly changing and that’s exciting. As we progress further into a digital society I think we’ll start to see new developments in “lenses” through which to view this mass of content we’re inundated with on a daily basis. For instance, a while back I wrote a bookmarklet that converts any U.S. currency on a web page into the equivalent number of bags of rice that you could buy for someone in a 3rd world country. In fact, you can try it out now. Take this quote from William Jennings Bryan for instance: “No one can earn $1,000,000 honestly.” If you click here, the page should refresh and you’ll see what I mean. And you can bookmark that link to use it on any webpage you visit – once the page has loaded just click on your bookmark-let (hence the term) and watch the magic.

Now imagine going to Amazon or Ebay and instead of seeing a list of items you could spend money on you see a list of items that let you know how easy it would be to change someone’s life in a 3rd world country, that tell you for what you spent on your watch you could have bought two bags of rice that would have lasted a family for months. Imagine these online retailers actually lending a perspective on how opulent we are compared to our neighbors in need and how the ability to influence the world for the better really is within reach of the individual. Pretty cool huh? And this is just the beginning. The first phase of the web has been about the access of information – putting at our finger tips what previously only resided in libraries and as stories told among friends. I imagine that the second phase is going to be about processing that information – about using it in ways that the content creators never imagined and even in ways counter to their intended purpose, as might be the case with the Amazon and Ebay examples. And as those lenses mature in the digital space they’ll start to spill over into the physical space as well, shifting our perspectives on people and objects and all of the other interesting things we encounter every day, in real time. Suddenly walking a mile in another man’s shoes won’t be so hard and in fact might be as enlightening as the old adage would lead us to believe.